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Behind Apex International Brands
About us
In 2023, co-founders Nazier Mohammed and Imraan Abader made a definitive choice to pivot from the predictable to the extraordinary. After years of navigating the corporate landscape, they stepped away from the security of established roles to bet entirely on their own vision. What began as a shared ambition has since evolved into Apex International Brands. Today, Nazier and Imraan lead a dedicated team of professionals, all united by a single mission: to revolutionise B2B distribution and unlock the full potential of trade across the global landscape.
📈 Two Years of Unstoppable Growth
In just two short years, Apex has transformed from a startup dream into a force in African distribution, partnering with six leading African retailers, two international partners, and three international distribution powerhouses.