Who We Are
Our Story
At Apex International Brands, our story began in 2023 when co-founders Nazier Mohammed and Imraan Abader united their passion for beauty, skincare, and wellness with a vision to transform global markets. Based in Cape Town, we are a dedicated team on a mission to become Africa's leading B2B distributor in these sectors. Our expertise lies in sourcing top tier global products and empowering entrepreneurs and businesses, whether you are starting a new brand or scaling an existing one, with our tailored OEM/ODM branding solutions.
We are driven by a commitment to connect you with innovative, high quality offerings, from cutting edge skincare like COSRX to trend setting cosmetics.
Our team, Nazier leading sales and marketing, Imraan managing supply chains, Shaheed nurturing key accounts, and Mujahid from Sky Freight ensuring seamless logistics, embodies efficiency, reliability, transparency, and innovation. Our mission is to deliver world class distribution, while our vision is to lead South Africa’s beauty, skincare, and wellness market.
Let’s partner to bring your brand to life. Get in touch today!
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Vision
Our vision at Apex International Brands is to be the unrivalled leader in South Africa’s beauty, skincare, and wellness distribution, inspiring entrepreneurs and businesses to thrive by offering unparalleled access to global brands and innovative OEM/ODM solutions that shape the future of the industry.
Mission
Our mission at Apex International Brands is to deliver exceptional distribution services of a vast range of top global beauty, skincare, and wellness brands, connecting businesses and entrepreneurs with innovative sourcing solutions.